About

Erwin Lima

NEO ALPHA · ERWIN LIMA

The story is the strategy.

I’m Erwin Lima. I founded Neo Alpha, a narrative identity and storytelling practice based in Rotterdam. I work with founders, leaders, professionals and the brands they build, on the story underneath their work: who they are, what they believe, and how that turns into choices, a direction and a voice that holds.

What I bring

  • Over a decade in brand, storytelling and communication strategy, most of it at senior level.
  • Co-founder of StoryLab.ai, the AI storytelling platform that grew to over 100,000 users.
  • Growth hacking workshops at Bammboo, and brand story and identity work for organisations such as Weconomics, Peekabond and Unlocqed.
  • A background in developmental psychology, and years of one-to-one coaching with founders and leaders in transition.
  • Author of five books, including Life Beyond the Touch Screen and Life Beyond AI.

How I work

Most work in this field picks a side: inner work, or the message. I work on the bridge between them, with a method I call Transformational Storytelling. Re-imagine the story you’re living, re-embody it in choices and habits, and re-emerge with it in your work, your brand and your growth.

I am a seeker, a lover, a father; a thinker, empathetic mirror, and creator, first. I write, paint and build worlds alongside this work, and I’ve been through an all-out burnout and back. This practice has been tested in the fire.

Heard me somewhere?

I was a guest on De Grote B2B Marketingshow by Leadgate, talking about identity, brand and how you convince the numbers person in the room. Read the story behind the episode (in Dutch).

Let’s talk

Book a 30-minute intro call, or email me at erwin@neoalpha.one.