The Story Beneath Your Work

IDENTITY STORYTELLING PROGRAM · ENGLISH GROUP · OPENING EARLY 2027 · ONLINE

Does almost every choice cost you more than it should? Then the story you choose from no longer fits.

Three workshops. Twelve steps. One story that holds.

‘The Story Beneath Your Work’ is an identity storytelling program in three workshops, for founders, professionals and people in employment who have mastered their craft, but notice that the story around it no longer fits.

The Dutch group, ‘Het verhaal onder je werk’, starts on 15 November. The English group opens early 2027. There is no date yet: the people on the list decide when it starts, and they hear first.

What you make

• Your story in sixty seconds, out loud, without cringing.
• A bio you actually put on your site and LinkedIn.
• A direction for the coming year, with moments to check you’re on course. It works as a growth plan for your manager too.
• A fixed point to choose from: one canvas on one page, so the next decision costs less than the last one.

How it works

Three sessions, online, in one movement: what you believe, what you choose, what you say. Between sessions you work with the Growth Storytelling Workbook, and if you like, with an AI mirror that asks sharper questions and never gives you the answers. About two hours of your own work per week.

Keep me posted

Leave your name and email and you’ll be the first to hear when the English group opens. No newsletter flood, just the dates and the invitation.

Rather talk first? Book a 30-minute intro call. And if you’d rather work one-to-one, or on your brand with your team, that’s possible too.

Who I am

I’m Erwin Lima. For 14 years I’ve worked as a storytelling and brand strategist for brands, founders and leaders. I co-founded StoryLab.ai, which grew to over 100,000 users, and with Neo Alpha I work from Rotterdam on narrative identity and storytelling, for people and for brands. More about me.