From Complexity and Doubt
Identity, Direction & Growth Coaching
For creators, leaders, founders - seekers - at the edge of a new identity.
Who dare to pause in the silence - and who dare to grow out loud.
Neo Alpha
BRINGING YOUR IDENTITY STORY INTO FOCUS, AND INTO LIFE
WHAT I DO:
welcome back to the story of you
I help leaders, founders, creatives, seekers - and teams - move from complexity and doubt to clarity of direction and identity.
Not by pushing harder, but by slowing down. By reflecting deeply. By working with storytelling and AI as conscious tools for growth and transformation.
How far has your current story gotten you?
And where could it never get you next?
We live by identity stories we did not write.
Masks, brackets, formats -
Handed down by family, culture;
Markets, ads; fads, leaders, teachers.
These stories we inherited...
They worked, once. They kept us safe; they kept us - fed.
They still - keep us.
But now they also keep us -
Circling, restless, swirling inside of our head.
Half-awake, half-asleep. Halfway living, halfway -
Strategy alone cannot shift this.
Coaching alone cannot make us change.
And unless the story of our identity shifts,
And unless we move with it -
Nothing ever truly will.
A new approach to identity & growth
Transformational Storytelling
Transformational Storytelling
What if we changed the way we write and tell stories?
Transformation is not a one-time reinvention.
Neither is Storytelling. Or Identity.
Life. Growth. Love. Even Light.
There is a rhythm underlying all of them.
Working with Neo Alpha means working with that rhythm:
- Re-imagine — uncover and re-write the story you’ve been living.
- Re-embody — align body, habit, and tribe with the new narrative.
- Re-emerge — carry the New You into the world in work, art, and leadership.
We follow these steps in a circular rhythm. Much like a breath.
Where it ends, is where it begins again.
This is Transformational Storytelling.
It’s both mythic and practical. Soulful and strategic. It’s rhythmic.
It is how I work with people, art, and brands.
Three pathways into the work
Re-imagine, Re-embody, Re-emerge
Path alpha — The Sanctuary
Everything I do starts with, and flows through the Sanctuary Signal Pulse.
This is a bi-weekly newsletter space that invites you and then regularly calls you back -
Into the story of your becoming. Think of it as a beacon, a thread: a steady signal,
Drawing you back to the story of you.
From there, three pathways open:
Self-Guided
Path 1 — Growth Storytelling Workbook & Course
For those ready to begin on their own.
The Workbook offers a structured, soulful, 12-step practice that helps you to:
- Map the soil and seed of your story.
- Anchor new principles, purpose, power - and keystone habits.
- Set your 1-year goal-horizon and build a daily rhythm.
Soon, this expands into a full Course & Community. For now, use the Workbook as your entry point.
Walking Together
Path 2 — Coaching & Consultancy
For those who want a guide on their journey.
- For Individuals: selective 1:1 coaching (90 min session €150; retainer €550/month) (+VAT).
- For Brands & teams: workshops (from €650) and full trajectories (€3k–€5k) (+VAT).
Soul-level Growth & Transformation. Identity, Story, and Strategy, fused.
We rewrite the story. We design the growth. We build the proof.
When useful, this work integrates AI storytelling tools (Brand GPTs, AI content engines)— consciously and selectively.
Because the story needs to live, breathe, and evolve - as do its stages and pages, voices, and quills.
Identity, Direction, and Growth - in the age of AI
Path 3 — Conscious AI Storytelling
AI as a Mirror, not an Oracle
For those using AI — and wanting to stay sovereign while doing so.
AI is already shaping how we think, write, decide, and tell our stories. Especially around identity, direction, and strategy.
This path explores how to work with AI — consciously — as a reflective tool for narrative sense-making, without outsourcing authorship, truth, or voice.
For individuals, founders, and brands navigating growth in the age of intelligent machines.
Explore AI as a Mirror →
For brand teams →
Need clarity faster than a process allows?
Narrative Identity Intensive
I keep a deliberately limited number of slots open for high-resolution Narrative Identity Intensives - for moments when delay is costly.
Why trust this work
The seed, foundation, and proof of who I am and what I do
I am a seeker, a lover, a father; a thinker, empathetic mirror, and creator, first.
Further, for over a decade I have worked with founders, leaders; individuals and teams:
bridging brand strategy, storytelling, and the deep undercurrents of identity.
From Growth Storytelling at StoryLab.ai, workshops at Bammboo Growth Hacking,
To one-on-one coaching of neurodivergents, founders, and leaders in transition,
down to my years as a writer, artist, and strategist —
Through all-out ADHD-burnout and back — this practice has been tested in the fire.
Now, with Neo Alpha and Transformational Storytelling, I bring it all together.
Elevated Growth & Clarity
What clients have said
CASES
Social Innovation
Weconomics
Founder coaching
Peekabond
Brand Storytelling
Unlocqed
Neurodivergent coaching
1-on-1 guidance
Tech & Innovation thought leadership
Books & Insights
Welcome back to your story
READY TO BEGIN AGAIN?
Imagine leading and growing from the story that is unmistakably yours.
Your work feels like art.
Your art builds like strategy.
And your growth feels like rhythm. Because it is.
This is what I’m promising to help you achieve. Re-Imagine. Re-Embody. Re-Emerge.
StoryLab.ai
AI Content Marketing
Master of Growth
Growth Hacking Fundamentals
Weconomics
Conscious Innovation Partners
